The SEM ecosystem has grown tenfold over the last several years from programmatic to performance marketing. As advertisers look for ways to increase ROI with targeted messaging SEM provides a powerful way to influence purchasing decisions and build revenues. Online advertising now provides the most powerful and cost effective way to reach customers with specific messaging around your products based on targeted search queries and online behaviors.
1205 works to identify your target customer profile based on popular demographics, with a special focus on shopping behavior and psychographic analysis.
Our team works to define and implement a data strategy that allows you to measure the real time value of your investment over every platform.
We continually A/B test ad copy, creatives, and value propositions to evolve your program to the next stage and reduce your overall cost of customer acquisition.
Our Approach to Online Advertising
Consumers and businesses turn to the web every day with questions about the best new products and services to help them accomplish everyday tasks. 1205 helps to ensure that you’re there to answer the call with online advertising. We build integrated cross-platform online advertising campaigns using the latest tools in targeting and optimization.