Potential customers turn to the web every day looking for answers to commonly asked questions. Inbound marketing funnels help connect them with relevant long-tail content and introduces them to both your brand and products. In the original integrated digital marketing strategy, Inbound sits at the cross-roads of website design and development, content strategy, SEO, and conversion optimization.
1205 will create an audience profile for your inbound program based on the content and channels target customers are most likely to engage you on.
We’ll help you implement measurement strategies that drive optimization of your lead generation funnel and grow your traffic and conversions.
We’ll help you implement measurement strategies that dive optimization of your lead generation funnel and grow your traffic and conversions.
Our Approach to Inbound Marketing
1205 creates powerful inbound marketing funnels that drive engagement, develop subject matter expertise, and produce leads. Our approach focuses on delivering consistent value with content and building an engaged, repeat subscriber base. To do this we enlist a team of expert copywriters and content creators, SEOs, strategists, and analytics experts, and more.
As an embedded service, inbound marketing from 1205 allows your organizations to guide strategy without getting overwhelmed by the inbound workflow. You’ll be able to review strategy and results with our team during regular meetings, but will manage the overall workflow – consisting of editorial process, art direction, keyword strategy and more.