Building a website is just the start of your online journey. Understanding how visitors arrive at your site and what they do there is the next step in being able to grow your brand online. Website analytics refers to your ability to track and tell a story about your visitors behavior, including acquisition, traffic, and purchasing behavior, across each customer’s unique path-to-purchase.
Review how your data is currently aggregated for use in reporting and analysis and create an outline detailing your desired KPIs.
Build a strategic plan that defines what and how to capture data you’ll need to build a complete profile of customer behavior on your website.
Activate your BI strategy, including implementation of data tracking, tags, and dashboards across platforms like Google Analytics and Power BI.
Gain a more complete understanding of how customers arrive at your business, what they do there, and where they may be dropping out of your funnel.
Our Approach to Digital Analytics
Your data has a story to tell. 1205 can help you build the critical infrastructure you’ll need to understand what it’s saying. Use website analytics to track user behaviors across your site, understand where your most successful marketing efforts originate and what kind of impact they’re having on your bottom line.
Integrated web analytics and business intelligence from 1205 means campaigns you can better measure and improve your website’s content, online advertising campaigns, and social media performance. You choose the level of insight that you need. 1205’s team of analytics and business intelligence professionals will help get you there.